Let me start out by letting you know what you might already know. The two most popular and most widely supported image formats on the web are Gif and JPEG.
Now that you know that, you're half way there.
The only other thing you need to know is when to use which format, and I'll explain that now:
1.Use GIF format with graphics that you have created on your computer such as horizontal rules, buttons, images, or animation.GIF file can contain the maximum of 256 colors (8 bit) or less, which is good for customizing your graphic files. For example, if you create a GIF image of a red arrow you can customize the file to have only two colors, read and white (that is, if white is your background color). This means that the file is very very small because its palette contains only two colors. GIF file will yield a higher quality and smaller size image, compared to JPEG, when it is used with computer generated graphics such as icons, logos, buttons, etc.
2.Use JPEG format when the images are scanned pictures, high quality (depth) images, or photographs.
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